Herzog GmbH and miniGears SpA, acquired by the international investment fund FINATEM, join together in order to create a global leader in the production of gears and components.
The new Brand needed a new identity - to be repositioned on the worldwide market - and a support to the transition for the employees located in Italy, Germany and China.
Market and competitor’s evaluation led us to think of a unique identity, different from all other
The Big Idea is the ensamble of two basic concepts: italian passion and german precision.
Name, Logo, Pictogram, Payoff, the corporate video and the website are focused on enhancing the quality of engineering.
The transition process has been supported with a set of actions and events that involved the employees, clients, prospects, finantial institutions, press and suppliers.
The concept is simple:
Gears are the heart of customer’s performance.
The main idea is to pull together 2 key elements:
The study of the pictogram led us to avoid the use of the gear wheel (symbol widely used by competitors), in favor of the concept of cutting.
The letters " h " and " g " are derived from similar forms in volumes and curves.
The choice of colors is far from the traditional colors of the area (shades of blue)
Delivery of different messages to different target
Upcoming new identity
Being a Group
Save the date
Italy, Germany, China